Xiaomi is said to be working on a new sub-brand that will be aimed at tech enthusiasts

The Chinese electronics manufacturer Xiaomi is currently known almost all over the world. The products from the workshop of this brand became famous primarily due to their high-quality workmanship, inflated equipment, while the attractive price was still maintained.

The Xiaomi brand is, or was, behind various other famous names such as Redmi, POCO or Black Shark. But the latest leaks and speculations reveal that another brand new one could soon be added to these sub-brands.

A new sub-brand for technology enthusiasts

Current speculation on the Internet is about a new sub-brand from Xiaomi, which is currently in the preparation phase. The new sub-brand is apparently intended for "technology enthusiasts", which is, let's be honest, a very broad term.

More seasoned fans of the Chinese giant definitely know the brand POCO. In 2018, it came to the market with the very first Pocophone F1 smartphone, which uncompromisingly eliminated almost all competition in terms of performance (gaming). But what the new Xiaomi sub-brand will specialize in remains a question for now.

Back to pure Android?

In June 2019, Xiaomi released the last piece of the smartphone family with the pure Android One operating system – the Xiaomi Mi A3. Unfortunately, many software issues and declining interest brought the journey of this much-loved series to an end.

Although the focus of the upcoming sub-brand remains under the veil of secrecy, an idea is emerging on the Internet that mentions the company's return to the production of smartphones with pure Android and without the typical MIUI bloatware.

According to some leaksters, the Indian market is missing a manufacturer offering mid-range and upper mid-range smartphones with a clean operating system. A new sub-brand of the Chinese giant may try to fill this hole in the market.

We will continue to closely monitor the whole situation and publish all news on our technology portal Xiaomi Planet. If you don't want to miss anything important from the world of technology, join our group on Facebook and subscribe to interesting articles directly to your inbox.