Chinese manufacturer Xiaomi at his last press conference he also presented the modified ones logo the company itself. We also know the value of this change and what it really means.
New Xiaomi logo: It wasn't a cheap affair
The new Xiaomi logo has sparked a relatively large debate among the general public. Although it was designed by the famous Japanese engineer and designer Hara Kenya, the cost of designing this logo proved to be much higher than expected.
Although it was a relatively simple design change with slightly rounded edges, his order was indeed a large investment, exceeding the limit of 2 million Chinese yuan (more than € 250 / $ 000). This was revealed directly by the CEO of Xiaomi, Lei Jun, on the Weibo social network.
Yes, it may seem like a big investment, even a little unnecessary. For a similar price, people in several European countries are buying their new housing or large plots of land. However, it is necessary to realize that a change of logo is a change that is more than just aesthetic, even if it is only such a cosmetic change as in the case of Xiaomi.
What does changing a logo mean?
If a company decides to change its logo, it faces such an important change and a new impact, which can be seen in various advertising campaigns, but also in brand marketing in general.
While it may be hard to believe, a logo is more than just an image. It means much more to society as a whole. It is a small symbol that can in itself reveal a lot to us, who the company represents, in which direction it wants to go and other information.
A very good example are some logos of world famous companies. Although none of them contains the company name itself, they perfectly represent not only the brand itself, but also the activity in which the brand is engaged.
The same goes for the new Chinese Xiaomi logo. This, in addition to rounding, began a major study in terms of marketing and impact. The aim was to examine how high costs would affect society itself and consumers in general. However, there is no doubt that for many fans, this step may seem incomprehensible and unnecessary.
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