Xiaomi in India has launched a very unconventional business called Xiaomi Mi Store on Wheels. It is literally a shop on wheels.
This mobile shopping platform wants to bring products to customers at the door of the house. The service was introduced these days (September 2020) and is aimed at people living in remote parts of the country.
If you don't come to the store, the store will come to you
Operations Director Xiaomi, India, Muralikrishnan B, wants to bring my showroom as close as possible to the people of India.
Because India is a large country in size (the seventh largest in the world), but is marked by poverty, many people cannot afford to visit richer cities with various shops. Xiaomi also wants to give such people the opportunity to try their products.
At the same time, the operations director added that he wanted to change the usual methods of retail in this way.
Strict adherence to hygiene and safety is a matter of course. At a time of corona virus, when it is necessary to regulate crowds of people and keep certain distances between customers, many will certainly welcome this method of sale. Xiaomi Mi Store on Wheels will be a safe place for customers of this popular brand.
Xiaomi Mi Store on Wheels - product offer
The mobile store from Xiaomi wants to offer its customers all the news on the market. The latest smartphones such as models will be available redmi 9, Redmi 9 Prime, Redmi Note 9, Notes redmi 9 Pro, Redmi Note 9 Pro Max a Redmi 9A.
In addition to smartphones, those interested can also buy various other products from the brand's wide portfolio. There will also be household products such as My Smart TV, handy Mi Box 4K, new My TV Stick whether IP cameras.
There will also be bluetooth headphones such as Mi True Wireless Earphones 2, Mi Sports Bluetooth Earphones, Redmi earbuds s. Sunglasses will also be available Mi Sunglasses, power banks and chargers.
This is also the innovation in India
He wants to take this step Xiaomi bring innovation to the Indian trade market. This is also a method of increasing sales in areas where such services are not available to everyone. This step is part of the initiative Mi commerce, which arose during a global pandemic.