Even before the American one Apple presented a new series iPhone 16, obtained Xiaomi second place in global smartphone sales. This happened in August, when the Chinese manufacturer sold more mobile phones than Apple. There are several reasons.
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Xiaomi overtook Apple in sales in August
The first reason why Xiaomi overtook in sales Apple , it is a fact that new ones were introduced in September iPhone and fewer were sold during August precisely because users were waiting for the new series to be unveiled. This is something that has been repeated since 2021 for the second time.
In this year Xiaomi growth in Latin America, where it expanded its advertising campaign, also helped. The emergence of such a situation for the first time in the aforementioned 2021 shocked many technology enthusiasts. Samsung a Apple are companies that are still at the top of the sales chart, while the South Korean company has been the leader for a long time.
Xiaomi is stable in the third place during the year. The development of this ranking from 2021 can be seen nicely on the graph prepared by Counterpoint Research, a market auditor in the mobile world. As you can see, while the curve of companies Samsung a Apple is characterized by higher volatility over the years and the curve Xiaomi is very stable throughout the year. The reason may also be the fact that Xiaomi during the year it presents more news than the other two technological giants.
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The Chinese brand will be able to maintain the trend by introducing new products from the range Xiaomi 14t a Redmi Notes 14. The second quarter of the current year was for Xiaomi particularly good and during June the company recorded 22% increase in sales.
It was the manufacturer that grew the most in the given period. It is possible to expect that the share of sales will again be more favorable for September Apple , but we really enjoy watching it Xiaomi in its relatively short existence, it catches up with the biggest world names.
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