On December 9, December, Xiaomi hosted a major event in Japan to officially confirm the company's entry into the market. This is a relatively complicated market, where mostly high-quality products are sold.
Entering a new market
At a press conference in Japan, the Xiaomi brand announced its official market presence in the country of the rising sun. It introduced several premium products that most fans already know.
It enters Japan with a high-end smartphone Xiaomi Mi Note 10, which listed for a sale price of 52 yen, which is approximately 440 € / 11 232 CZK. Just to be interesting, we add that the same device was listed in the EU for 549 € / 14 CZK.
Products from other categories such as Mi Band 4, Mi Power Bank 3 as well as Xiaomi travel suitcase. In addition, the representatives of the brand also presented several interesting numbers and economic.
Still the fourth largest smartphone manufacturer in the world
The Xiaomi brand is interested in further development and its previous activities have already brought it fourth position in the production of mobile phones on a global scale.
In addition, a representative of Xiaomi added that its products are currently sold in more than 90 countries of the world. In 42 of them it was placed between TOP 5 most successful manufacturers.
The Chinese smartphone maker @ Xiaomi - 4th biggest in the world - has set up in #Finland its largest R&D center outside of China for imaging technologies. Finns know #tech! @investinfinland #Telecoms https://t.co/xAxCOED4Zw
- Antti Aumo (@anttiaumo) December 5, 2019
Xiaomi currently produces more than 2 different intelligent devices. Worldwide, more than 213 million IoT devices. It is smart home gadgets that make the company the biggest profit.
Thanks to our "Smartphone + AIoT" dual-engine strategy, we've achieved steady growth and great success this year. Check out our Q3 2019 earnings for a closer look!
- Xiaomi (@Xiaomi) November27st
This is undoubtedly a great success that the company has achieved thanks to the high quality of its products, but above all in the unbeatable price-performance ratio. Xiaomi and Redmi smartphones, as well as other devices of these brands are packed with functions and, thanks to low prices, they are practically accessible to everyone.
Possibly more affordable than comparable devices of other brands and, importantly, it is not at the expense of quality.
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