Just as a few days before the performance of the Xiaomi Mi 10, new information came daily, so it is now - a few days after the performance and it seems that Xiaomi has a problem. Their stocks of the new flagship are selling out extremely fast.
Unreal sales in one minute
Xiaomi Mi 10 a Xiaomi Mi 10 Pro were officially unveiled on February 13/2020 in China. It went on free sale to the local market for the first time a day later, on 14 February.
However, all stocks were sold out in one minute and sales reached 200 million yuan, which is about EUR 26,5 million / CZK 657 million.
Today at 10:00 local time Xiaomi started selling again. This time, the Mi 10 Pro model, which sold out even faster, was on sale for insanity 55 seconds. The company again achieved the same sales as when it was first launched on the market.
It seems that Xiaomi has again succeeded in a top smartphone, which is on sale. Customers are not discouraged by the higher price of the device than we have been used to with Xiaomi smartphones. Mr. Jiutang, a partner at Xiaomi Investment Investment Department, said the company may have trouble delivering the smartphone.
What are the reasons for insufficient stocks?
This fact was caused by the famous Chinese spring festival, during which China celebrates the arrival of the new year and the holidays include several days off. A significant proportion of guilt is also dangerous coronaviruswhich affected China.
Paradoxically, the shortage of stocks occurs only a few days after the company boasted of the first stage new automated plant, thanks to which the supply of equipment will no longer be delayed.
However, we must acknowledge that the Mi 10 series has brought many attractive innovations and premium equipment, which is why there is such an enormous interest in the equipment on site. However, the producer does not appear to have anticipated such an onslaught as it has not sufficiently frontloaded.
Recall that the Mi 10 series is still available, or rather unavailable, only in the Chinese market. It is still waiting to be launched on global markets. We believe that the company will soon be able to collect and meet the demand for a well-equipped novelty.
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