The market for wireless headphones is growing at a rocket pace. Whether innovating in terms of sound, design, battery life or state-of-the-art codecs, the flexibility of using cordless headphones is one of the biggest advantages.
Thanks to the wireless headphones, you can enjoy a number of activities that you would either not be able to do with wired ones at all or it would be very difficult. We will talk about one of the leading manufacturers of TWS headphones today.
Xiaomi as the 2nd largest manufacturer in the world
In this article, we will focus on the relatively fast climbing of the Chinese giant to second place of the world manufacturer wireless headphones. Xiaomi's pricing policy plays a huge role in this rapid growth.
In the past, the American Apple was a monopoly in the field of wireless headphones, which we can see in the chart above. But as you know, the prices of delicious apple products are often very overshot, and even though the products themselves are high quality, not everyone could afford them.
This "hole" was relatively quickly started by the Chinese giant, who gradually spewed one model of headphones after another. The tactic of regularly releasing new models has been maintained by the manufacturer to this day, thanks to which it has earned a beautiful second place.
Xiaomi, hand in hand with its favorable pricing policy, quickly built up awareness among fans as a brand with good products at low prices. It was only a matter of time before the giant got to the forefront of sales.
Xiaomi currently has up to 10% market share, with Apple only around two years ago 60%. He currently holds the American Apple 35%, but the popularity of TWS (True Wireless) headphones from other manufacturers is still growing.
It is remarkable to see how the wireless headphones from China's Xiaomi have gone through. One of the biggest innovations was definitely the implementation of active noise cancellation, thanks to which you can enjoy an undisturbed musical experience.
We are already looking forward to what the Chinese giant will serve us not only in the form of headphones. If you do not want to miss any news from the world of technology, follow our website regularly, like ours Facebook page and subscribe to articles in the email box.