Chinese technology giant Xiaomi is entering Europe, but not through the official sale of its products. We've had it here for a long time. The manufacturer will also produce its products on the old continent.
New Xiaomi factory in Turkey
Production will be located in a factory in Turkey. Its area is 14 thousand square meters and was put into operation in cooperation with Salcomp, which is known for the production of accessories for smartphones as well as other products. The annual production capacity of the factory is 5 million smartphones.
Global technology development tools are coming first!
Xiaomi, küresel tedarikçi Salcomp ile Türkiye'de kurduğu fabrikasında test üretimine başladı. 👏🏻
Hosted! @XiaomiTurkiye pic.twitter.com/5ZhIPKuV0L
- Mustafa Varank (@varank) March 11, 2021
About 2000 people will find work in it, the investment in the factory was at the level of $ 30 million. One of the main goals of Chinese society is to become part of the regions in which it sells its products. And this by creating added value in the form of production itself.
Smartphones are already being manufactured in Turkey
Turkey is the fourth country in which Xiaomi will produce. A big advantage is also his strategic location at the border of Europe and Asia. In case you didn't know, the company opened its own in Turkey the first store in 2018.
The aim of the investment is also to contribute to the development of the country's economy. Other Chinese producers are officially preparing to enter the Turkish market - Tecno and Oppo. In Turkey at the moment also produces the South Korean Samsung, which is still the world's largest manufacturer of smartphones.
Successful sales of Xiaomi smartphones in Europe
Xiaomi is extremely successful in the European market and in terms of sales, it records one better year after another. Consumers appreciate the excellent price / performance ratio, the handy MIUI user superstructure and also the availability of flagship models.
The company is significantly involved, for example, in the Spanish market, no Xiaomi smartphones are also among the best-selling in Slovakia. The new factory will also have a significant impact on the speed of smartphone deliveries to Europe. Turkey will be a kind of "bridge" between Europe and China.
In addition to accelerating deliveries to Europe, deliveries to other countries, especially in Africa and less developed countries, should also accelerate. Xiaomi is obviously serious about expansion.
