Lei Jun, founder and CEO of Xiaomi, says the company's goal is to fully compare itself with Apple in the area of premium products, but especially smartphones, and at the same time the goal is to become the world's largest seller of smartphones.
The ambition to become the best
CEO Xiaomi described the competition in the top smartphone segment as a war on life and death that the company must overcome in order to maintain its growth. The team mainly thinks of the American giant Apple.
Apple still has a dominant market share, which is also due to the fact that Huawei has fallen sharply since it became on the US blacklist and could no longer trade with US companies.
As a vacuum was created after Huawei, Xiaomi would like to fill this gap and gain a leading position in the competition among Chinese technology companies.
Lei Jun said directly that the company's strategic goal is to become the world's largest smartphone retailer by 2025 and defeat the American giant.
A big investment will bear fruit
In recent years, Xiaomi has secured growth and a dominant position in its home China due to the fall of Huawei. At the same time, Xiaomi has pledged to invest 100 billion yuan over the next five years, or $ 15,71 billion, in research and development to achieve its strategic goals.
Recent data shows that Xiaomi is doing a great job and could overtake Apple or Samsung in a few years if it continues the current trend of popularity.
Both Apple and Samsung are strong players, and Xiaomi certainly wouldn't just give the lead. Apple in particular, as the world's most valuable company, wants to maintain this position as long as possible, and global sales of iPhones suggest that it will certainly retain dominance for some time to come.
How do you like Lei Jun's bold vision? Do you think Xiaomi will actually catch up with Apple? Let us know below in the comment below the article. Follow XiaomiPlanet, subscribe to the newsletter and join our group on Facebookwhere we form an active Xiaomi community.
