Not so long ago, Xiaomi decided to separate its line Redmi smartphones and create an independent brand from it. He chooses a similar strategy now for the brand POCO.
Their very popular and extremely affordable smartphone Pocophone F1 was so successful that Xiaomi decided to create its own brand. So we can expect a much larger supply of new products.
Focus on India
He made the official statement Manu Kumar Jain, the director of the Indian branch of Xiaomi, on his Twitter account. At the beginning, it first celebrates the establishment of a new company and an independent brand.
Excited to share: #POCO will now be an independent brand!
What started as a sub-brand within Xiaomi, has grown into its own identity. POCO F1 was an incredibly popular phone. We feel the time is right to let POCO operate on its own.
Join me in wishing @IndiaPOCO all the best.
- Manu Kumar Jain (@manukumarjain) January 17, 2020
He further informs that thanks to the popular POCO F1 companies decided to go their separate ways. It may mean a larger supply of very affordable products, similar to the case with the aforementioned smartphone.
Invitation to @India official Twitter accountPOCO means only one thing – the company will be focused on Indian market. The availability of their smartphones or other products will therefore still be questionable.
Similar to what Xiaomi does, they can also bring global versions of smartphones. We believe that it will happen. That's all for now, we don't know more. So we will look forward to news from POCO, about which we will definitely inform you.
New brand news Poco we will also send by e-mail. ?
